Monday, June 23, 2008

Experimental Jetset

I few weeks ago I was working production assistance at KCRW on Garth Trinidad's "Chocolate City." It's one of the best music shows, if not THE best on KCRW. ( Jeremy Sole's "Branches" is right up there as well.) The wealth of in-studio guests makes the show feel more like a V.I.P. room then a studio. More often then not these guests are just there to hang out and don't even make it over the airwaves.

The last time I dropped in to help out Elvis Mitchell stopped by. Apparently a film he produced was playing downtown at the Laemmle Grand and he wanted Garth to make an announcement. As he was hanging out he saw my shirt and asked me where I got it. I looked down and realized I was wearing the shirt I designed for AFI FEST's Milestones section; a tribute section to the legends of cinema that had passed away that year.



(I use the phrase "I designed" very loosely. This design is a rip-off of one created by "Experimental Jetset," a design firm based in Amsterdam. The first version released had the first names of "The Beatles." It's popularity has spun off many copies, homages if you will, and I felt this would be a great opportunity to associate the film festival with a hip design movement.)

I hesitated, thinking over whether I should explain the full story. "I made it," I replied. It slipped out very casually. After I said it I thought about how dope it sounded. It felt great to say it. He immediately asked me how much it would cost for me to make him one. I couldn't refuse the request so now I find myself contacting Y-Que to print a few additional shirts and I figured I would extend the offer to anyone interested out there. I can't name the exact price at this moment because the cost will be based off of the quantity made. I know it will be no more then $40/shirt and will most likely be around $30/shirt. As with the original, I'm not going to make any money off of this transaction--I'm simply passing on the costs.

If you're interested hit me up at shirts@desborachos.com

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